Reliance Cement expands its Cement Market in Bihar

Reliance Cement Company Private Ltd. (RCC), a subsidiary of Reliance Infrastructure Limited, launched its cement into Bihar state, located in northern India, which is one of the most promising cement markets in India. The cement market in Bihar is expected to grow at the rate of 9% over the next few years. The increasing industrial activity due to real-estate boom and other infrastructure developments will drive this growth. Reliance Cement is well positioned to serve the potential cement market in Bihar. Atul Desai, CMO, Reliance Cement, said, Bihar is among the largest cement consuming states in India with total consumption of around 14 million tonne per annum. Reliance Cement has already built its strong brand image at key Indian cities within two years of its launch. It currently sells cement in the key cities of Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal and Jharkhand, where it has established itself as one of the most preferred brands. It has also started exporting clinkers to neighbouring country, Nepal.